Friday, January 14, 2011

Fashion Friday: ARCADE allure

It's sale season here in LA and a great time to snatch up some of your favorite items at a deal before we start obsessing over all things Spring 2011. Today's Fashion Friday post profiles ARCADE Boutique. Founded by the lovely Rochelle Gores Fredston, ARCADE is one of my fave LA boutiques where the stylists and celebrity fashionistas flock.  You might have caught it on last seasons HBO hit Entourage. I caught up with the stylish ladies of ARCADE to find out their latest deals (60% off!). Coming in February we will talk trends and must have items for Spring 2011 from ARCADE Boutique. Happy Friday!

8473 Melrose Avenue
West Hollywood, CA 

Yigal Azrouel suede jacket with removable crystals
Yigal Azrouel one shoulder beaded dress
Barbara Bui stud cuff

I sat down with Lindsay Lebby, Director, to ask her about the latest happenings at ARCADE.

What three words best describe the style of your clientele?
Feminine. Sophisticated. Dressed.

What do you think sets ARCADE apart from other LA boutiques?
The buy is extremely edited and unique to other stores in the area.   We focus on fit, quality, style and price. We take pride in selling collections like Doo.Ri and Barbara Bui that cannot be found in other local boutiques. Also important is the customer service offered; anything from a glass of champagne while you shop to personal deliveries.  We have very close relationships with all of our clients which allows us to know their style and needs to a tee.

How do you go about sourcing all of the amazing pieces in the store?
Our buyer (also named Lindsay) and owner Rochelle are always focused on buying for the store. They scour New York, Paris and Los Angeles for the perfect pieces and collections. They are constantly researching new lines and analyzing the business to ensure we fulfill the needs of our clientele.

The interior design of the store is unique. Tell us the inspiration behind it?
The store is modeled after 19th century European Arcades. When ready to wear clothing came out in Europe, Arcades were built to showcase all of the beautiful clothing collections. In Paris you can still visit many of the original Arcades, such as the Palis Royal. The inspiration of the store as a whole was to bring a touch of European-like fashion to Los Angeles and it was important to owner and visionary Rochelle Gores Fredston to reflect that in the store design.

Tell us about the design collaboration on the ARCADE exclusive line?
Every season we try to develop an exclusive piece with a couple of our designers. For this past fall we did an Adrienne Landau for ARCADE raccoon fur vest. We also carried an amazing Tania Spinelli army green over the knee suede boot (there is one left of on sale!) and we were the only store in the US to sell that color. It is super important to us to continue offering exclusives so our clients can have something special that their friends won’t find down the street. We launched ARCADE Label this past season which is a collection of great basics and fashion blouses. The collection was created because we had a difficult time finding the perfect basics from other collections. The line includes silk camis and slips, leggings, scarves, a snake makeup pouch and a couple blouse styles per season. We just finalized an awesome layer tank that we will be getting in the next couple weeks as well. 

Some other favorites not yet on sale...

Yigal Azrouel metal taffeta dress....  so hot in person. love the back zipper
Doo.Ri belted rouched dress
ARCADE exclusive of the softest scarves I own!
Check out the ARCADE exclusive designs and follow ARCADE on Twitter @arcadeboutique or on Facebook

images via ARCADE Boutique

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